March Madness on Demand...now on your iPad

March 17, 2011   by Robb Modica

The third week in March is my favorite time of year. I love everything about the Division I men's basketball tournament.  On Sunday I spent hours seeding the bracket using the bracketing principles that the Selection Committee follows and I'll spend 40+ hours over the next four days watching all the madness.

History of MMOD
  • debuted in 2003
  • one of the most-watched events in the history of live-streaming on the Internet. 
  • In 2010, attracted a record 8.3 million unique visitors.

I was thrilled when the NCAA first began streaming tournament games in 2003. No longer was I frustrated with CBS when they wouldn't switch to a close game. March Madness on Demand gives the viewer the control to pick what games to watch and, being the basketball junkie that I am, I typically have multiple laptops setup to catch all the action. Here at PrestoSports, we will have three or four laptops with a different game on each one.

This year the Turner/CBS collaboration has unveiled some great improvements and I can't wait to take full advantage. The MMOD iPhone/iPad app has integrated statistics, highlights and boxscores. You can pause the video and rewind 30 seconds all with a streaming quality better than cable had a few years ago.

In addition, the user interface is well thought out with some great features, including integration into Facebook and Twitter, alerts that notify you when a game is close and integration with your cable provider to make sure you can find Tru TV.

My tournament obession goes back as far as I can remember. I've had University of Arizona season tickets since birth and attended a first round tournament game in 1987 where a sophomore point guard named Tim Hardaway led UTEP to a win over my beloved Wildcats. In 8th grade, we stopped class, wheeled in the school's only TV and rearranged desks to watch top-seeded Arizona smash Cornell 90-50 in the first round.

From that point on, there wasn't first round action that I didnt follow in some way. In high school, I used to grab a hall pass and listen to the games on radio. And during college I was in the dorm, in front of the TV all day. Once I entered the professional world, I lobbied for Thursday and Friday to be national holidays so we could stay home from work and sit in front of the TV. Now, I can literally hold access to what ever game I desire in my hand.

I'm excited about what this means for the accessibility of college sports at all divisions. Major League Baseball and the NBA have each brought regular-season games online. Integrating the stats with the video is clearly the next step in the evolution of webcasting and its fun to be a part of the progress working here at PrestoSports.

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