Since I became Director of Mobile about a year and a half ago, we have seen mobile traffic double on our sites. As of April 2013, for the websites that we host, 30% of the page views are coming from mobile devices.

Content automatically adjusts for the device

As website designs have evolved to look more and more like print media guides, there is a temptation to focus on similar details such as paragraph spacing and layout around photos or tables.

That hard work no longer pays dividends because it's very likely that the person reading your content is looking at it on a different screen than what you're seeing. Your release will look different on a tablet depending on whether fans are holding it horizontally or vertically. And if they are on a smartphone, that's another different look.

Instead of focusing on the perfect desktop layout, try to load your pages with insider content. Your fans will be excited about the unique information you provide and will trust your site as the key source no matter whether they're at their desk or on the road.

Die-Hard Fans

Your die-hard fans are leading the mobile charge. That 30% of your site traffic coming from mobile devices is by only 14% of the people who view your site. That means that the average mobile fan accesses three times as many pages as your desktop fans.

Armed with this information, think about how to run more promotions for people on the go who love your teams.

One way to create greater engagement is with a Front Row app for your institution or conference. We are working on push notifications to really give a special relationship for those die-hard fans, and there are more improvements on the way.

What ways are you working on connecting with a fan base that is on the move?